Dave Borowski has spent 20+ years in HVAC — from trade school to running a multimillion-dollar operation to consulting for companies across the industry. In this episode, he breaks down what separates thriving HVAC businesses from struggling ones, why most technicians are leaving money on the table, and how private equity is quietly reshaping the…

This episode digs into two of the most important conversations happening in the trades right now: how safety culture has evolved over the decades, and what it actually takes to build a lasting career in blue-collar work. The conversation opens with an honest look at how the value placed on human life in workplace environments…

In this episode, we sit down with Juli Blake to talk about what it actually takes to rise through the ranks as a woman in the trades — from her early career and upbringing, to overcoming gender bias, to building a leadership style that gets real results. Where Work Ethic Comes From Juli gets into…

In this episode, we dive deep with Steve on what it actually takes to build a lasting recruiting business, why letting go is the hardest (and most important) move a founder can make, and why great recruiters will never be replaced by technology. What This Episode Covers: Steve’s background and how he got into recruiting…

Our Guest Sandra Brown shares her journey from welding and boilermaking to millwrighting — the challenges, risks, rewards, and the unique perspective women bring to the trades. Sandra makes a compelling case for why more women should seriously consider a career in skilled trades, and she does it with honesty, humor, and zero sugarcoating. We…

What’s it really like being married to a blue-collar worker? This episode explores the unique dynamics of relationships with tradespeople—the support required at home, balancing demanding work schedules with family life, the pride and provider mindset that drives blue-collar workers, and why many people find trades workers attractive partners. We also discuss blue-collar tools and…

Kelly Wunsch shares his journey from college baseball to the major leagues to owning a successful construction firm. We discuss how professional sports prepared him for entrepreneurship, the importance of education for athletes, why trade skills create more career security than most degrees, and how AI is transforming the construction industry. What This Episode Covers:…

Tony Hulbert, CEO of Horsepower Brands, shares insights on what makes home services franchises succeed, the myths surrounding franchising, and how AI is transforming business operations in HVAC, plumbing, and electrical services. We discuss the traits that separate successful franchisees from those who struggle, common misconceptions about franchise ownership, and how AI is reshaping customer…

Jordie Kern, founder of Seven Eagle Group, shares how his organization helps veterans transition from military service to civilian careers, with a focus on blue collar trades. We discuss the SkillBridge program that allows active-duty military members to train with civilian employers during their final months of service, the challenges veterans face adapting to civilian…